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Write a short subject (around 50 characters) to attract attention and to be displayed in different webmails Place the most important information at the beginning Avoid spam words such as “promotion”, “free”, “urgent” etc., so that email providers do not consider your email as spam Use emojis to stand out and make your item attractive 5. Design an attractive email! An original, modern and attractive design is important for the success of your email campaign. Even if emailing is an effective solution, it remains widely used by professionals from multiple sectors of activity. Consumers receive several dozen advertising emails per day. An attractive email is essential to make a difference and have a chance of being read by your recipients. Remember that most of your recipients will read your email on mobile. You must therefore design an email that will be attractive on desktop and mobile versions.
All your content must be as easily readable on mobile as on desktop! To design your email, it is recommended to follow your company's graphic charter so that your recipients can easily identify you (logo, colors, typography, iconography, etc.). Images help optimize the Marketing List attractiveness of your email. However, this should not be to the detriment of the text. Additionally, some webmails may disable images. You should therefore not only base your email campaign on images. Finally, consider inserting several CTAs. A CTA (Call To Action), or “ call to action ” in French, encourages recipients to click on a link to increase your conversion rate. The final objective of CTAs is to lead to a quote request, a sale, a subscription to your newsletter, etc. CTAs must therefore include action verbs such as “Request a quote”, “Order now”, “Read more” or “Download the document”.
Plan the sending of your email campaign Once you have defined your objectives and designed an attractive email, all you have to do is plan the sending of your email campaign. Your campaign must be sent at the right time to maximize the chances that your email will be read. Depending on your targets, you must choose a suitable sending day and time. A strategic date will generate more engagement from your recipients. The segmentation of your database therefore impacts the sending of the campaign, because not all of your recipients may be likely to open the email at the same time. PRO TIP: Be pragmatic and try to determine the day and time slot during which your recipients are most likely to open your email. Coming home from work? The weekend ?
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โพสต์ 2024-3-14 11:50:40
