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Modern society is overflowing with "things," and regardless of whether it's toB or toC, users choose products to purchase from among many options. In addition, because the Internet allows access to an almost infinite amount of information, many users are now able to conduct thorough research before encountering a product or salesperson, as shown in the diagram above.Diagrammatic explanation of seller's behavior and buyer's behavior[Reference] Created based on "MLC Customer Purchase Research Survey, 2011" from CEB's "The Digital evolution in B2B Marketing" )As a result, competition for customers through marketing is occurring from the stage when users are considering purchasing a product, and it is no longer easy to sell products simply by "making good products.
If you do nothing, you will lose more and more customers to phone number list your competitors, so you need to think about strategies along the marketing process and carry out promotions to catch the attention of your customers.Four marketing challenges in the manufacturing industrySo, what challenges does marketing face in the manufacturing industry? We will explain in detail four representative issues.Four marketing challenges in the manufacturing industryIssue 1: Strict protection against technology-related information leaksIssue 2: There are few human resources with marketing knowledgeChallenge 3: Sticking to old-fashioned sales methodsChallenge 4: There are budget constraintsIssue 1: Strict protection against technology-related information leaksOne of the marketing challenges in the manufacturing industry is that there is a tendency to be strict about information leaks related to technology.
For example, in the case of intangible products that sell services or information, the aim is often to gain leads by attracting user interest with product information and valuable know-how. However, in the manufacturing industry, technology can be said to be the lifeblood of a company. For this reason, the manufacturing industry tends to be extremely sensitive to information leaks, and many companies are reluctant to engage in marketing activities that involve disclosing information.However, as mentioned above, it is now mainstream to do thorough research before purchasing a product. If information is kept confidential without disclosure, it will be difficult to carry out effective marketing activities.In order to avoid limiting marketing activities, it is important to recognize that it is necessary to disclose a certain amount of information, rather than being concerned about keeping it confidential.
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โพสต์ 2024-2-18 15:26:02
