From there you can localize and identify

farjusebd

That's why you need to take the time to thoroughly understand your customers' pain points and their concerns. content pas Problem – Identify and raise customer problems So how to identify the "pains" and concerns of current customers? Using some form of survey such as Focus Group Interview (focused customer group interview) or In Depth Interview (in-depth interview) to learn about consumer behavior and psychology. From here, you can sketch your "customer persona" in the most realistic way. Besides, you can also use typical keyword research tools like Ahref to learn about customers' keyword search trends and the content they are looking for to solve their problems. .  the problem that customers are facing.

See now: Guide to SEO keyword research for websites in 2023 marketing Telegram Number Data pas Ahref keyword research tool contributes to identifying customer problems Once you have information about your target audience's problems, you need to put yourself in their shoes and empathize with those problems. With your ability to express and use flexible language, write down those problems as if you were the one facing them. Customers will feel that the character in this article is themselves, this is exactly the problem they are facing. That's the way to help you retain them longer and continue to learn and explore the article. However, make sure you are not making “assumptions” about the problems you think the customer is having.

                               
เข้าสู่ระบบ/ลงทะเบียน เพื่อดูภาพขนาดเต็ม

Dig deep to the root of the problem the customer is facing, what their "pain" is. The digital information age has caused today's readers to form the habit of skimming. So, make sure the customer pain is highlighted in the first few lines. Agitate – Stimulate the problem The next step in the PAS model is to shake things up. You have identified your customer's "pain" . Now you need to make it painful by "rubbing salt" into the pain. Because if you simply point out customer pain, your content won't keep them there. What is pas? Agitate is the step that stimulates and stirs up the problem After making customers realize the problem they are having, make the problem more serious, urging them to solve it immediately to avoid consequences if the problem continues.